whatsdigital

Germany / DACH · free; from €29/mo

3.57/ 5

M1 · Own AI-visibility 2 · 9%

Absent from category recall on both engines. Brand recall weak, engines diverge: ChatGPT — 'keine belastbaren unabhängigen Informationen; weder Presse noch Fachbeiträge noch erkennbare Drittquellen' (abwesend/schwer verifizierbar); Claude — 'whatsdigital UG, Dinslaken/Oberhausen (Christian Hesselmann) — Existenz bestätigt; GEO ein neuerer Baustein einer allgemeinen Web-/Performance-Agentur; nur Verzeichnis-/Crawler-Einträge, keine echten Drittbewertungen' (selbst-bequellt-dünn). · provisional

M2 · Method transparency 3 · 16%

Tool-based: the "method" is "Domain-URL eingeben… Analyse in 30 Sekunden", surfacing named scores ("SEO Score", "GEO Score", "AI Visibility", "Local SEO") plus "Technisches SEO-Audit in Echtzeit", "Keyword-Ranking-Tracking täglich" and "Core Web Vitals". Metrics are concrete but the optimisation mechanism behind the scores stays high-level. source ↗

M3 · Evidence verifiability 3 · 23%

Named testimonials with people and companies — "Markus B., Geschäftsführer · Sanitär Bruns GmbH, Dinslaken"; "Sandra K. · Koch Steuerberatung, Wesel"; "Thomas H. · Held Digital GmbH, Duisburg" — plus aggregate claims ("10.000+ Analysen", "4,9 bei Google, 63+ Bewertungen"). Named, but no linkable case studies with bounded results. source ↗

M4 · Pricing openness 5 · 12%

Full published tiers with direct signup — Free €0/forever, Pro €29/month, Agency €99/month; the free audit needs no account. source ↗

M5 · AI reachability 5 · 10%

robots.txt does not block the key AI crawlers and the homepage is server-rendered (677 words to a non-JS reader); it also publishes an llms.txt. source ↗

E1 · Segment fit 5 · 12%

editorial — Clearly built for the small buyer — self-serve product, low entry price, audiences listed as "KMU & Selbstständige", "SEO-Agenturen", "Marketing-Manager". No enterprise minimums. source ↗

E2 · Promise cleanliness 4 · 18%

editorial — Confident but reasonable — no ranking/placement guarantee, no money-back claim and no manipulation language; the strongest phrasing is a customer testimonial, not a company promise. source ↗

◧ M1 cross-engine — ChatGPT: absent-or-wrong — no reliable independent info; no press/articles/third-party · Claude: self-sourced-thin — whatsdigital UG (Dinslaken) existence confirmed; only directory entries, no real reviews · recorded, not averaged

A genuinely SMB-shaped self-serve tool — free entry, open €29/€99 tiers, clean promises — that does most of what the ruler rewards on price and segment fit. The mechanism behind the scores stays high-level (M2), and while the testimonials are named, no linkable, bounded case results back them (M3). Own-visibility (M1) is provisional pending the Phase-2 probe.

Focus: SEO-led hybrid · -0.20 applied to composite

SMB-primary: pass

Self-serve offer: pass

GEO substance: pass

Live business: pass

What this ruler does NOT measure Track-record depth and the volume of named cases favour older incumbents we cannot fully see; NDA-bound outcomes are unscored. We weight reproducible, buyer-checkable signal on purpose — and we list ourselves on the same ruler.

Data as of 2026-06-30