Proactive Edge Marketing
www.proactiveedge.co.uk3.22/ 5
M1 · Own AI-visibility 2 · 9%
Absent from category recall on both engines. Brand recall thin/self-sourced on both: ChatGPT — 'appears to be a legitimate small agency, but little independent recognition beyond standard business listings'; Claude — 'a real small UK marketing agency (Wooburn Green, Bucks) offering web/social/ads with a niche in ADHD-business support; AI/GEO barely mentioned; own site only, no external reviews — a generalist, not a GEO specialist' (self-sourced-thin).
M2 · Method transparency 4 · 16%
Concrete named deliverables — "AI readiness review, Master business document, llms.txt created and implemented, ai-index.json ..., ai-locations.json ..., Advanced schema markup installed and tested" — but no step-by-step process or measurement methodology. source ↗
M3 · Evidence verifiability 2 · 23%
No case studies, named clients or testimonials with profiles surfaced; only a generic "5-Star Customer Reviews" badge linked to Google Maps, with no bounded outcomes. /clients/ and /case-studies/ exist in nav but show no excerpted content. source ↗
M4 · Pricing openness 5 · 12%
Published fixed prices with Add-to-Cart — AI Visibility & SEO Package £675.00, related packages £235–£385. source ↗
M5 · AI reachability — · 10%
A browser user-agent gets 200 but a GPTBot user-agent connection was dropped on both probes (fetch failed/fetch failed) — possible edge UA-block, unconfirmed, pending a real-crawler check. · provisional
E1 · Segment fit 4 · 12%
editorial — Targets "SME Businesses," startups and sole traders with a self-serve Add-to-Cart product, but also serves "established companies" as a broader marketing agency. source ↗
E2 · Promise cleanliness 4 · 18%
editorial — Confident but reasonable — helps AI systems "understand, trust and recommend your business." No ranking guarantee, money-back claim, "#1," fake reviews or AI-manipulation language. source ↗
◧ M1 cross-engine — ChatGPT: self-sourced-thin — legitimate small agency, little independent recognition beyond listings · Claude: self-sourced-thin — real UK agency (Wooburn Green), generalist not GEO specialist; own site only · recorded, not averaged
Strong on the mechanically checkable axes — open price, Add-to-Cart, and unusually concrete GEO deliverables (llms.txt, ai-index.json, ai-locations.json, schema). The weak spot is proof: no named or linkable client cases on the reviewed pages (M3), and a Google-Maps review badge is the only third-party signal. Own-visibility (M1) still to be probed.
Focus: SEO-led hybrid · -0.20 applied to composite
SMB-primary: pass
Self-serve offer: pass
GEO substance: pass
Live business: pass
What this ruler does NOT measure Track-record depth and the volume of named cases favour older incumbents we cannot fully see; NDA-bound outcomes are unscored. We weight reproducible, buyer-checkable signal on purpose — and we list ourselves on the same ruler.
Data as of 2026-06-30