GEWE GmbH / firmafinden.ch
firmafinden.ch/shop/ki-optimiertes-firmenportrait-fuer-google-chatgpt2.86/ 5
M1 · Own AI-visibility 2 · 9%
Absent from category recall on both engines. Brand recall thin/self-sourced on both: ChatGPT — 'GEWE GmbH unabhängig über Handelsregister nachweisbar (bestätigt Existenz), aber kaum unabhängige Fachberichterstattung oder Reputation'; Claude — 'GEWE GmbH (Bern, CHE-440.568.800, seit 2022) real und registerlich belegt, aber eine Local-SEO/GBP-Webagentur, keine GEO-Agentur; firmafinden.ch ist ein Branchenverzeichnis; gewe.swiss zeigt teils Lorem-ipsum-Platzhalter-Testimonials.'
M2 · Method transparency 3 · 16%
Deliverables are listed — "Strukturiertes Interview zur Datenerfassung", "Professionelle Texterstellung", "Vollständiges Local Business Schema", "Schema Markup Integration", "Verzeichniseintrag auf firmafinden.ch", delivery in 5–7 working days — but there is no measurement of AI visibility or any reporting; the "how it works" stays at the deliverable level. source ↗
M3 · Evidence verifiability 2 · 23%
No named clients, case studies with URLs, or testimonials with real profiles — only anonymous claims about expected outcomes. Checkable proof not surfaced. source ↗
M4 · Pricing openness 5 · 12%
Fully published price, buyable online — "CHF 149.00" promotional (against "CHF 785.00" / a stated "Ihre Investition: CHF 1'390 (einmalig)"), with "In den Warenkorb". source ↗
M5 · AI reachability 5 · 10%
robots.txt does not block the key AI crawlers and the homepage is server-rendered (407 words to a non-JS reader); it also publishes an llms.txt. source ↗
E1 · Segment fit 5 · 12%
editorial — Squarely SMB — a single low-price one-off product aimed at "Schweizer KMU" and local search, no enterprise process. source ↗
E2 · Promise cleanliness 3 · 18%
editorial — No guarantee or money-back, but implied-outcome framing — "Steigende Empfehlungen durch ChatGPT", "Verbesserte lokale Suchpositionen", "Messbare Ergebnisse erwarten" — marketing puffery presented as expectations, nothing false or guaranteed. source ↗
◧ M1 cross-engine — ChatGPT: self-sourced-thin — GEWE GmbH register-verifiable (existence) but little independent coverage/reputation · Claude: self-sourced-thin — GEWE GmbH (Bern, since 2022) real; a Local-SEO/GBP agency; firmafinden.ch is a directory; lorem-ipsum testimonials · recorded, not averaged
A simple, buy-online productised play — an AI-optimised company portrait with LocalBusiness schema, priced openly and clearly built for Swiss SMBs. It scores lower on substance: no AI-visibility measurement or reporting (M2), no named/checkable proof (M3), and outcome-implying copy that nudges E2 down without crossing into guarantees. Own-visibility (M1) is provisional pending the Phase-2 probe.
Focus: generalist combine · -0.50 applied to composite
SMB-primary: pass
Self-serve offer: pass
GEO substance: pass
Live business: pass
What this ruler does NOT measure Track-record depth and the volume of named cases favour older incumbents we cannot fully see; NDA-bound outcomes are unscored. We weight reproducible, buyer-checkable signal on purpose — and we list ourselves on the same ruler.
Data as of 2026-06-30